You have been warned. Displaying ARITA’s logo is a no no. In a strongly worded message to members this week the Australian Restructuring Insolvency & Turnaround Association (ARITA) took aim at firms who had clearly been operating under the misapprehension that being a member of the national body entitled that member or members to use ARITA’s logo as they saw fit.
“While we encourage members to reference their ARITA membership, including the use of their relevant post-nominals, it is expected that any such reference should specifically refer to the membership category (i.e. Fellow, Professional, Associate or Life Member),” ARITA said in a statement posted on its website this week.
“The ARITA Constitution does not allow for the use of the ARITA logo without permission, including by ARITA members, and we routinely and comprehensively enforce this.
“This is distinct from associations such as CAANZ which offers firm-based membership for public practices, which is subject to quality review processes.
“As ARITA doesn’t offer corporate membership or firm-based certification we can’t provide an endorsement for firms, only individuals based on their level of membership,” it said.
There had been a time, not so long ago, when ARITA’s logo popped up on the home pages of a great many insolvency and restructuring firms. Not any more.
The days of taking a screenshot from the ARITA homepage and pasting the logo on your own so as to convey some sense of endorsement are over.
As ARITA says: “Any firm displaying the ARITA logo in any way is asked to immediately remove it.”